One to Watch: Radio, New ICTs and Interactivity by Bruce Girard

By Bruce Girard

Radio networks for replacing details and programming were round nearly so long as broadcast radio itself. the combo of the web and broadcast radio now bargains a brand new and effective diversity of chances for improvement verbal exchange. Broadcasters who used to need to go back and forth for hours to discover a public library to analyze a programme, now have speedy entry to the net; and nationwide, neighborhood and worldwide radio information and replacement views can be found to even the main distant groups. The radio/telecommunications mixture helps preserve groups jointly regardless of the distances imposed through migration. The instances offered during this e-book are one of the first examples demonstrating the worth of converging radio and new ITCs for improvement. The e-book argues that radio may have even better value and price in years yet to come. hence we think that radio is the single to observe.

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10. Ongoing provision for technical support and system maintenance/ upgrading. 11. g. ). 12. Social service orientation of local private sector or not-for-profit (university or NGO) Internet service providers. A key recommendation of the report called for FAO’s support and advice on the design of an appropriate Internet for development strategy focused on rural and agricultural communities and the intermediary agencies that serve them. The cornerstone of this strategy was to be capacity building activities for rural organisations in order to enable and enhance locally managed Internet access, use, tools and resources.

To the contrary, if not properly used, with the intention of eliminating social inequality, they can worsen the situation. It is difficult to determine whether a specific medium is appropriate for development programmes. Often a mix of media may be more effective and efficient than any single medium. Effective use of a communication medium first requires an understanding of the knowledge and information needs of farmers and rural people. Only when this understanding has been achieved can there be the application of appropriate communication strategies, media and messages that better respond to those needs.

The chapter concludes that a new approach is needed if the Internet is to be of use to Africa’s rural radio stations. ” These words have a strong meaning in countries such as Senegal, Mali, and Burkina Faso, where more than 70 percent of the population is illiterate. That a failure to use new technologies could produce a new form of illiteracy represents a serious threat: the emergence of another cause for backwardness. It would seem that radio broadcasters now see the use of the Internet as a new development indicator.

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