Food Tourism: A Practical Marketing Guide by John Stanley, Linda Stanley

By John Stanley, Linda Stanley

The quickest development in tourism is the culinary quarter. protecting farmers markets, flavor excursions, agri-entertainment, glamping, eating places, farm outlets and extra, nutrients tourism has develop into either a major a part of holidaying and a function in itself. With development taking place in such a lot built nations and travelers looking for culinary tourism through the global, this ebook offers an total path to the improvement of nutrition tourism and a piece at the way forward for this development.

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27 It is very easy to cite Australian examples – King Island cheese, Barossa Valley wines, Buderim ginger – and to note how frequently the local sense of place is both developed and reflected in various food festivals. 28 These effects are not just confined to small rural communities, but also figure more and more prominently in the marketing of major metropolitan Continued Introduction 13 Box 1 Continued. destinations. Thus, we are now seeing Sydney and Melbourne compete vigorously for the title of Australia’s ‘foodie capital’, and Brisbane newspapers promoting the opening of a new gourmet restaurant as a major event on the local social calendar.

An example is new season Comber Potatoes. Under the regulation only immature potatoes grown in a restricted geographical area surrounding the town of Comber in Northern Ireland and harvested between the start of May and the end of July can be marketed as Comber Earlies. • TSG: Traditional Specialities Guaranteed. This applies to traditional food of a specific character but does not certify that the traditional food has a link to a specific region. To qualify for a TSG a food must be of ‘specific character’ and either its raw materials, production method or processing must be ‘traditional’.

Uk/news/magazine-24629300 (accessed 12 December 2013). 8 Daily Mail Online. uk/news/article-2536175/lt (accessed 11 January 2012). 9 World Food Day Food and Agriculture Organization of the United Nations. org (accessed 10 February 2014). com (accessed 10 January 2014). 11 International Culinary Tourism Association and the New Zealand International Culinary Tourism Development (2010) State of the Culinary Tourism Industry Report. Available at: www. net/tidbits-kudos/tidbits/new-2010-state-of-the-culinary-tourism-industry-­reportreadiness-index-now-available-to-trade-2 (accessed 11 January 2014).

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