Alcohol in Popular Culture: An Encyclopedia by Rachel Black

By Rachel Black

From the consistent advertisements messages from beer, wine and liquor brands to events, weddings, and different social gatherings the place alcohol is served to after-work satisfied hours with coworkers, the impression and presence of alcohol are inescapable within the usa. in line with a central authority resource, 50 percentage of yankee adults pointed out themselves as "regular drinkers" (having a minimum of 12 beverages some time past year).

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Bartenders are confidantes, confessors. Like cab drivers, they have soaked up wisdom by being immersed in, surrounded by, saturated with the madding crowd. The bartender is, if nothing else, someone to talk to, someone to be there, so that one is not drinking alone. It may be for that reason that the bartender’s social role seems to have diminished: bit by bit, the typical American bar has changed, not in one direction, but in many. Bars are no longer picketed by temperance supporters. They are no longer a solely male domain.

The guide describes a cocktail scene that had incorporated elements from the gin drinks of the British Empire and the rum drinks of its navy, the tavern drinks that had been around since America’s earliest days, the punches that were popular throughout the western world, and the patent medicine craze that contributed bitters like Angostura, Peychaud’s, and dozens of brands long since defunct. Brandy featured heavily; whiskey was still a star on the rise. 21 22 Bartending Jerry Thomas’s The Bar-Tender’s Guide In the first bartending/drink-making guide published in 1862 in the United States, Thomas’s goal was to commit to print the oral tradition of bartending.

Rachel Black ALCOPOPS Alcopops, a term largely used by prevention advocates, are sweetened alcoholic beverages. They are usually sold in single serving sizes and marketed to younger consumers. As the name suggests, these beverages are often fruit-flavored, bubbly, and sweet. ” Although these drinks may begin as un-hopped beer, vodka or grain alcohol is often added along with sugar and coloring and flavoring agents. They are usually stronger than beer, with an average alcohol volume of 5 percent. Wine coolers can be seen as the predecessor of alcopops.

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